As the world is slowly starting to open up again, it can be tempting to rush back to the pre-pandemic days of in-person advisory boards. However, it would be foolish to ignore the many pain points associated with traditional key opinion leader (KOL) engagement. In-person advisory boards require finding a…

A version of this article was previously published in the Journal of mHealth.

As I wrote about earlier this year, it is clear that the climate crisis is no longer something for future generations to worry about, it’s already here and requires our urgent and undivided attention. The Pacific Northwest…

A version of this article was previously published on Pharmaphorum.

In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health literacy has never been more important.

Health literacy is a…

Two years ago, I first wrote about why Pharma should care about global warming. Since then, there have been some signs of more companies changing their practices to be more sustainable. Likewise, at Impetus Digital, we have made a commitment to become carbon-neutral by 2030 at the latest (off the…

A version of this article was previously published on Pharmaphorum.

“Gamification”–adding game-like elements into non-game or real-world settings–has become a popular concept in the pharmaceutical, healthcare, and event industries. However, it is proving more than a mere buzzword. …

If you are a member of the Medical Affairs Professional Society (MAPS), you might have caught our popular webinar on how COVID-19 has impacted (and will continue to impact) live events. As part of this webinar, we discussed how engagement can be enhanced during virtual events. I also recently shared…

The ways that pharmaceutical and scientific communities attend meetings and events completely changed in 2020. Virtual events are rapidly improving, as are the platforms that host them. Based on 13 years of experience with virtualizing meetings and events, here are my top 10 tips for running a successful virtual event.

1. Work with a vendor who will go above and beyond to make your event a success

A version of this article was previously published on Pharmaphorum.

I think it’s fair to say that 2020 will not be particularly missed by anyone. Many started the year with big plans, whether for overseas trips, weddings, or industry events, and then the unthinkable happened. While the world first heard…

For many companies, the transition from in-office to remote or flexible work at the beginning of the pandemic may have started off a bit rocky. However, a recent survey from LinkedIn shows that, among Canada’s newly remote workforce, the original concerns around a lack of productivity or focus appear to…

A version of this article was previously published on Pharmaphorum.

While the effects of COVID-19 have been devastating for many industries, its positive impact on accelerating the uptake of digital health technologies and virtual collaboration solutions is undeniable. …

Natalie Yeadon

Co-Owner and Managing Director at Impetus Digital ••• Impetus takes the complexity out of local and global stakeholder engagement, collaboration and innovation.

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